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Trends

Stay ahead with
insights that matteR

Introduction

Generations Z and Alpha occupy a media and entertainment landscape unlike any before. The pace of change is accelerating, meaning any business seeking to connect with young people needs a reactive and up-to-date perspective.

Since 2014, �鶹��ý has run Trends, a tracking study of children and youth across a number of markets. With the challenges currently facing the children’s media industries, Trends is expanding to yield deeper, sharper insights into young people’s separate, concurrent and connected engagement with devices. We’re digging into their preferred platforms like Roblox and YouTube, to understand how they discover, use and share favourite content, wherever it appears.

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What is the Trends Revamp?

4 surveys, annually

Over 15,000 responses, each year
Surveys run in the UK and the USA, with additional markets available for the device/share of time survey.
Understanding kids’ digital lives from the moment they are put on screens - ages 1-15 (1-18 for games survey).
Simple-to-use portal and accessible reports, pulling out top insights.

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Why use �鶹��ý’s Tracker

Depth of insights - going beyond ‘kids are on YouTube’.
Giving kids a platform to use their voice and express their opinions on their digital landscape.
- Speaking to real kids - using their own words.

Track your brand across our portal - we can discuss adding your brand into our brands list.

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Your portal to family insights

PORTAL

Our portal is designed to let you cut data based on child age and gender, parent age and gender, ethnicity, household income, language spoken, and top brand usage.